After being in the hairdressing industry for over 19 years, founder of Othrs. Lex Low found himself at a barricade in his career, which almost caused him to let go of it entirely. Even though he had come to own his very own salon, it could not mask the sense of mundanity and aimlessness in his career.
In search of real meaning in his work, Lex decided to make a radical move. He embarked on a soul-searching adventure by going back to basics. Back to basics meant giving haircuts; just haircuts not at a salon, and not for any paying client. Lex stripped all he had been doing down to its essence to find the joy he first had when he pursued this career. He did that by visiting orphanages and old folks’ homes to give free haircuts. This decision resulted in a profound awakening that reignited his passion for hairdressing and ultimately redefined his career from there on.
His passion and skill had now found a true purpose – one that he found can equip and bring change to someone’s life. His visits to the homes and the underprivileged, including the homeless community on the streets gave him a glimpse of what it’s like to serve the community around him and the transformation it brings. This includes the culture and lifestyle in barbering, which emphasises on community-serving. Through all these encounters, birth forth the brand OTHRS. A brand that carries a mission in delivering quality products and services while making the world a better place.